UltimateSure

Cookie Policy

Last updated: October 24, 2025

1. Understanding Cookie Files

Cookies are small text files placed on your device to help secure website operations and analyze web traffic patterns. This helps us ensure visitors can access our simplified comparison charts smoothly.

2. Consent Mode and Your Choice

We actively respect your privacy using Google Consent Mode v2. All performance tracking and analytics metrics remain disabled for your session unless you select 'Accept All' or configure custom rules on our banner.

3. Category Specifications Table

Here is a clear breakdown of the types of cookies we use:

Category Purpose Consent Signal Default State
Strictly Essential Provides basic security, navigation controls, and consent memory. security_storage, functionality_storage Granted
Performance Analytics Helps us measure total visits and improve page speeds. analytics_storage Denied
Advertising Guidance Optimizes search relevance and measures marketing campaigns. ad_storage, ad_user_data Denied

4. Specific Cookies We Use

The main cookie files we use are outlined in the table below:

Cookie Name Type Provider Purpose Expiry
ultimate_sure_consent First Party UltimateSure Saves your preferred banner response. 1 Year
_ga, _ga_* Third Party Google Analytics Monitors aggregate visitors anonymously. 2 Years

5. Managing Your Settings

You can open our cookie banner and make changes to your preferences at any time by clicking the 'Cookie Settings' button in our footer. Additionally, you can block or clear existing cookies through your browser settings.